Cove

Community driven online learning platform.

Prototype

Cove Web App

ROLE

UX Designer

EXPERTISE

UX/UI Design

YEAR

2024

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Background

Cove is an online learning platform that combines active learning, personalized content, and optional community features to support users in achieving their goals.

Problem

  • Existing platforms rely too much on passive learning, lack hands-on engagement, and fail to balance structure and flexibility, leaving users frustrated.

Target Audience

  • Professionals, career switchers, and lifelong learners seeking intuitive design, hands-on opportunities, and optional community interaction.

Why It Matters

  • Cove addresses time constraints, passive content, and unmoderated communities, offering a flexible, user-friendly alternative.

Impact

  • Cove helps users grow with active learning, flexible options, and supportive community features, building confidence and ensuring progress.

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View Cove Case Study here

Cove Case Study

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View Cove Case Study here

Cove Case Study

Research & Planning

To design a user-centered product, we gathered insights into user expectations, challenges, and motivations to ensure the platform effectively meets their needs.

Methods

  • User Interviews: Conducted 5 remote interviews to identify pain points and preferences.

  • Affinity Mapping: Synthesized findings to reveal key themes

    Link to affinity mapping


  • Competitive SWOT Analysis: Evaluated competitors' strengths, weaknesses, opportunities, and threats to identify gaps and opportunities.

Key Insights

  • User Priorities: Structured, real-world project opportunities, mentorship, and visibility to employers.

  • Onboarding: A seamless process to engage users quickly and effectively.

Data Points

  • 100% of participants preferred interactive, project-based learning.

  • 80% highlighted the importance of clean, user-friendly interfaces.

User 1

UX Designer

"I want a platform that helps me collaborate on projects that mimic real-world challenges, so I can refine my skills and showcase my portfolio to employers."

User 2

Marketing Specialist

"I need a way to build my confidence by working on guided projects that align with industry standards and provide meaningful feedback from professionals."

User 3

Software Developer

"I'm looking for project-based learning that’s practical and engaging, with opportunities to connect with others in the field for mentorship and support."

Define

Synthesized research to define user needs, created POV statements, and prioritized features to address key pain points for Cove.

Synthesis

POV Statements

  • Emily, Jackson, and Sophia seek flexible learning paths, hands-on tools, and a supportive community to achieve personal and professional growth.

How Might We…?

  • How might we provide users with tailored learning paths, interactive features, and optional community engagement to support their career transitions?

Feature Priorities

  • Adaptive Learning Paths: Flexible schedules for individual needs.

  • Hands-On Tools: Interactive elements for active learning.

  • Optional Community Features: Supportive engagement at users’ own pace.

Project goals

This Venn diagram aligns business, user, and technology goals, focusing on engagement, personalization, accessibility, and seamless, secure experiences.

Design

Developed cohesive user flows, branding, and wireframes, culminating in high-fidelity prototypes to optimize onboarding and course engagement.

Decisions

  • Flows: Designed streamlined user and task flows for personalized course recommendations, interactive learning paths, and community engagement.

  • Branding: Created a visually cohesive style reflecting professionalism and accessibility.

  • Wireframes: Iterated from low-fidelity to high-fidelity wireframes to ensure usability and clarity.

Deliverables

  • High-fidelity screens for onboarding, course engagement, and community features.

  • Interactive prototypes for usability testing and refinement.

Site Map

The sitemap key visually distinguishes top-level navigation, sub-levels, utility features, and specific functionalities.

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High-Fidelity Prototype

Results

The Cove platform bridges learning and professional growth, prioritizing accessibility, mentorship, and streamlined navigation to deliver a user-centric experience.

Challenges

  • Balancing accessibility with robust features for diverse users.

  • Encouraging active engagement within the community.

Lessons

  • Empathy-driven design ensures solutions resonate with users' goals and frustrations.

  • Accessibility principles create an inclusive experience for all users.

Future Goals

  • Enhance analytics for personalized learning recommendations.

  • Expand real-time mentorship options like live sessions and collaborative tools.

Takeaways

  • User-first design aligns business goals with meaningful impact.

  • Iterative design processes drive innovation and usability.

Final Design

Final Prototype

Cove Web App

Case Study

Cove Case Study

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