Cove
Community driven online learning platform.
Background
Cove is an online learning platform that combines active learning, personalized content, and optional community features to support users in achieving their goals.
Problem
Existing platforms rely too much on passive learning, lack hands-on engagement, and fail to balance structure and flexibility, leaving users frustrated.
Target Audience
Professionals, career switchers, and lifelong learners seeking intuitive design, hands-on opportunities, and optional community interaction.
Why It Matters
Cove addresses time constraints, passive content, and unmoderated communities, offering a flexible, user-friendly alternative.
Impact
Cove helps users grow with active learning, flexible options, and supportive community features, building confidence and ensuring progress.
Want to see more?
View Cove Case Study here
Cove Case Study
View Cove Case Study here
Cove Case Study
Research & Planning
To design a user-centered product, we gathered insights into user expectations, challenges, and motivations to ensure the platform effectively meets their needs.
Methods
User Interviews: Conducted 5 remote interviews to identify pain points and preferences.
Affinity Mapping: Synthesized findings to reveal key themes
Competitive SWOT Analysis: Evaluated competitors' strengths, weaknesses, opportunities, and threats to identify gaps and opportunities.
Key Insights
User Priorities: Structured, real-world project opportunities, mentorship, and visibility to employers.
Onboarding: A seamless process to engage users quickly and effectively.
Data Points
100% of participants preferred interactive, project-based learning.
80% highlighted the importance of clean, user-friendly interfaces.
User 1
UX Designer
"I want a platform that helps me collaborate on projects that mimic real-world challenges, so I can refine my skills and showcase my portfolio to employers."
User 2
Marketing Specialist
"I need a way to build my confidence by working on guided projects that align with industry standards and provide meaningful feedback from professionals."
User 3
Software Developer
"I'm looking for project-based learning that’s practical and engaging, with opportunities to connect with others in the field for mentorship and support."
Define
Synthesized research to define user needs, created POV statements, and prioritized features to address key pain points for Cove.
Synthesis
Created user personas to understand diverse needs.
POV Statements
Emily, Jackson, and Sophia seek flexible learning paths, hands-on tools, and a supportive community to achieve personal and professional growth.
How Might We…?
How might we provide users with tailored learning paths, interactive features, and optional community engagement to support their career transitions?
Feature Priorities
Adaptive Learning Paths: Flexible schedules for individual needs.
Hands-On Tools: Interactive elements for active learning.
Optional Community Features: Supportive engagement at users’ own pace.
Project goals
This Venn diagram aligns business, user, and technology goals, focusing on engagement, personalization, accessibility, and seamless, secure experiences.
Design
Developed cohesive user flows, branding, and wireframes, culminating in high-fidelity prototypes to optimize onboarding and course engagement.
Decisions
Flows: Designed streamlined user and task flows for personalized course recommendations, interactive learning paths, and community engagement.
Branding: Created a visually cohesive style reflecting professionalism and accessibility.
Wireframes: Iterated from low-fidelity to high-fidelity wireframes to ensure usability and clarity.
Deliverables
Site Map
The sitemap key visually distinguishes top-level navigation, sub-levels, utility features, and specific functionalities.
High-Fidelity Prototype
Results
The Cove platform bridges learning and professional growth, prioritizing accessibility, mentorship, and streamlined navigation to deliver a user-centric experience.
Challenges
Balancing accessibility with robust features for diverse users.
Encouraging active engagement within the community.
Lessons
Empathy-driven design ensures solutions resonate with users' goals and frustrations.
Accessibility principles create an inclusive experience for all users.
Future Goals
Enhance analytics for personalized learning recommendations.
Expand real-time mentorship options like live sessions and collaborative tools.
Takeaways
User-first design aligns business goals with meaningful impact.
Iterative design processes drive innovation and usability.